ATX – Medicine Provider For New & Rare Diseases
Client's Goal
AnthroTx helps bring the newest medicine for rare diseases to Thailand, working with a number of hospitals and physicians across the country. They needed a brand identity that would communicate professionalism, trust, and innovation — positioned to stand alongside global pharmaceutical partners.
The Name
Anthro stands for Anthropos — human in Greek. Tx is an abbreviation for therapy/treatment. Together, AnthroTx communicates a deeply human mission: bringing life-changing medicine to the people who need it most.
The Solution
We created a new responsive logo with variations that adapt to all sizes and backgrounds. The “A” lettermark functions as an abstract open gate or portal — symbolising access and possibility. The brand system extends across signage, business cards, and a comprehensive style guide.
Project Details
- Year
- 2024
- Location
- Thailand
- Industry
- Pharmaceutical / Rare Disease Medicine
- Services
- Branding, Technology Consulting
- Project URL
- anthrotx.com ↗