From a messy brief to the product people actually use.
We do the strategy most agencies skip: architecture, flows, and systems before a single screen gets touched. For founders who need to get it right the first time.
Investor Game 2025 — Berlin
Voicari — the AI startup Khin designed the product experience for — took the prize
65%
conversion lift across AI companion platforms
5+ yrs
designing AI, fintech & platform products
Who this is for
We work best in
the messy stages.
AI & Deep Tech
Your model is impressive. Your interface needs to make users feel smart, not lost. We design AI products that earn trust on screen one and compound it from there.
Fintech & Banking
Trust is your currency — and you spend it or earn it on every screen. We design interfaces that feel regulated without feeling bureaucratic, and secure without feeling cold.
Platforms & Marketplaces
Multiple user types. Conflicting mental models. Competing priorities. We architect platforms that feel simple to every person using them — even when the system underneath is anything but.
We meet you where you are. Pre-seed? We'll build the product spine before you write a line of code. Seed? We'll bring coherence to what's been shipped. Series A? We'll build a design system your engineers can run and your investors can see.
Services
What we do, well.
UX Strategy & Research
We frame the real problem before opening Figma. Most founders arrive with a solution and we help them find the right one. Most projects pivot at this stage. All of them are better for it.
- Founder + user interviews
- Information architecture
- Competitive & market landscape
- UX audit: what's working, what's costing you
Product Design
From the first user flow to the last micro-interaction — designed with the same scrutiny your most demanding user will apply. We don't hand off screens. We hand off products.
- User flows & wireframes
- UI design & visual language
- Interaction design & micro-animations
- Investor-ready & testable prototypes
Design Systems
A design system is how your engineering team ships at speed, without waiting on design. We build the foundation your team actually uses.
- Component library (Figma + code-ready)
- Design tokens & theming
- Living documentation engineers actually read
- Handoff, QA, and async support
Brand Identity
Your brand is the first thing investors Google and the last thing users forget. We build identities that work as hard in a pitch deck as they do in a product.
- Brand strategy & positioning
- Logo & visual identity system
- Brand guidelines built to survive your first hire
- Motion identity & in-product brand language
When you need us to build it, we build it. Frontend engineering, technical architecture, and performance optimisation for teams that want one partner, start to finish.
How we work
How we turn complexity into clarity.
The process isn't linear — but the thinking is. We make strong calls early and stay focused on one thing: the difference between a product people return to and one they quietly abandon.
Let's talk about your product →Frame the problem
We talk to the team, the data, and the users separately, so nothing gets filtered. The brief you arrive with is rarely the problem we end up solving. Most projects pivot here. All of them are better for it.
Build the spine
Structure before aesthetics — always. We map every user flow and decision point before a single component gets styled. Changing a flow in a doc costs hours. Changing it in visual design costs weeks.
Design the system
With structure locked, we build the visual layer: UI, interaction patterns, and a component system in parallel. Not screens in isolation. A living system where every decision compounds.
Test, ship, iterate
We don't disappear at handoff. We test with real users, track where friction actually lives — not where we assumed — and fold what we learn into the next build cycle. Ship, measure, sharpen.
Work
Products shipped,
problems untangled.
AI Pet Tech, global sports platforms, AI Novel Game, and more — all documented on Khin's portfolio.
khinyuhsu.com
Full case studies — process, decisions, outcomes
Why Realode
Strategy first.
Craft always.
Most designers execute the brief. We interrogate it. The question we answer for every client: how do we build the best-in-class experience for users — and a great company doing it?
65%
conversion lift across AI companion platforms
100s
beta users supported across owners, trainers, vets
5+ yrs
designing AI, fintech & platform products
★ 2025
Voicari won the Investor Game Award, Berlin — designed by Khin
What sets this apart
Structure before aesthetics
We resolve information architecture and core flows before any visual design. Visuals are easier when the underlying model is right.
Design systems, not just screens
Every engagement produces something your team can work from independently. Not just beautiful files — a coherent system with documentation engineers can build from.
Startup speed, no shortcut
We design fast enough to keep pace with your iteration cycle — without compromising the strategic thinking that makes it hold up under real use.
Technical foundation included
Unlike a standalone design studio, Realode has 21 years of engineering behind the design. Your product gets built on a solid technical base.
Pricing
Built around how
startups actually work.
SPRINT
Focused deliverable
One scoped output — a UX audit, a design sprint, a brand identity. Fixed timeline, fast turnaround.
Starting from
$3,500
/ project
Typical: 2–3 weeks
- Scoped deliverable (agreed upfront)
- 1 revision round
- Handoff-ready Figma files
- 30-day follow-up support
SYSTEM
Full product build
End-to-end — from UX strategy to design system to production handoff. For startups that need to get it right.
Starting from
$12,000
/ project
Typical: 6–10 weeks
- UX research & strategy
- Full product design
- Design system (Figma + tokens)
- Brand identity
- Prototype for testing or pitch
- 3 months post-launch support
PARTNER
Ongoing design partner
Your embedded Creative Director. Monthly design sprints, strategic input, and always-available design judgment.
Starting from
$4,500
/ month
Cancel anytime
- Dedicated Creative Director (Khin)
- Monthly design sprints
- UX reviews & QA
- Brand & product evolution
- Async design support
Running an e-commerce store or SME that needs a professional website? We have a separate track for that.
See business packages →Let's build something
Got a messy problem?
We take on a focused number of product design engagements at a time — from product strategy and UX to design systems and AI interaction design. Book a call and tell us what you're trying to ship.
Creative Director
Khin Yu Hsu
Product Designer & Creative Technologist, based in Bangkok. Five years designing AI startups, fintech challengers, and platform products — where strategy meets craft. Before product design, I worked in concept art: that instinct to see a thing whole before rendering any of it never left.
Investor Game 2025, Berlin
Voicari — the startup Khin designed the product for — took the prize